Love It or Loathe It…
Social media is one of those things that’s hard to ignore, even when you’d quite like to. For businesses and website owners, it represents both a genuine opportunity and a constant challenge — the platforms change, the algorithms shift, and what worked brilliantly last year can feel completely redundant today. I’ve had a couple of wins but, in general, more head-scratching moments along the way. I’ve always described it as a necessary evil as far as the business is concerned, and you’ll understand over time why I fall onto the loathe it side.
My Social Media Journey
Managing social media across multiple websites and projects — including BlueMoonCreative.Services’ own channels — has given me a fairly well-rounded perspective on what works and what doesn’t. I’m not going to pretend I have all the answers but I have built up a solid base of practical experience that’s worth sharing. I’m probably more influenza than influencer. More often than not, the content I’ve shared has left me with a headache and chills rather than a positive response.
The Ever-Changing Landscape
If there’s one consistent truth about social media, it’s that inconsistency is about the only thing you can rely on. The platforms themselves are constantly evolving — new features, new formats, new best practices — and keeping up while also running a business is no small task. Some articles will be more about navigating that reality than about tactics and tools.
What You’ll Find Here
Feature articles will cover a range of social media topics, including:
- Platform Overviews — practical takes on Facebook, Instagram, LinkedIn, Pinterest, and others
- Content Strategy — planning and creating content that engages and grows an audience
- Scheduling & Automation — tools and approaches for managing social media without it consuming your day
- Analytics & Performance — understanding what your data is telling you and acting on it
- Social Media & SEO — how your social presence connects with your broader search visibility
- Paid Social — an honest look at advertising on social platforms and when it’s worth it
- Tools & Apps — the platforms and tools I use to manage, create, and monitor social content
Sharing the Journey
Social media can feel like shouting into the void — until you get a desired result. Articles will be about sharing the lessons from both sides of that experience, with honesty and a little bit of humour. Because sometimes laughing about the peculiarities of social media & its platforms is the best thing you can do…
